I. Except as provided by paragraph II, any person selling or offering for sale any consumer good or service that states a post office box address, a street address representing a site used for the receipt or delivery of mail, or a telephone number representing a telephone answering service in its advertising, solicitations, or promotional materials, including order blanks and forms, shall clearly and conspicuously disclose in such advertising, solicitations, and promotional materials:
(a) The legal name under which business is done;
(b) A complete street address from which business actually is conducted; and
(c) A telephone number for customer inquiries and complaints.
II. The disclosures required under paragraph I shall not be required of any person who: